I'm a teacher turned Product Designer based in San Francisco, CA with 2 years of experience in the B2C space.
Redesigned an e-commerce site and boosted conversions by 15%, reduced bounce rates by 21%, and improved customer retention by 19% through intuitive navigation, clearer content hierarchy, and a cohesive visual identity.
Redesigned LePal.ai's mood tracking interface, achieving 87% user adoption intent in prototype testing by introducing multi-emotion selection, visual stress indicators, and seamless journaling integration tailored to Gen Z mental health users.
Redesigned Hip Hub’s subscription flow, leading to a 50% conversion rate in prototype testing by introducing well-timed upgrade prompts, flexible billing options, and a value-focused freemium-to-paid journey tailored to Gen Z users.
Designed a career exploration app praised by users for transforming an overwhelming topic into an engaging, playful experience with intuitive navigation and clear content structure.
